Looking at Frame TV prices and wondering if you’re getting value for your money?
Sticker shock is common. Samsung The Frame TV costs between $900 and $2,500, depending on the size. This is much higher than most standard 4K TVs. If you’re comparing options, see Frame TV vs OLED to understand how it stacks up in performance.
Many people overlook that the Frame TV’s price covers unique design features, not just how the TV works. Some highlights are Art Mode, which lets you display artwork or personal photos when the TV is off, customizable bezels to match your style, a matte anti-glare screen for a true art look, and a slim profile that fits neatly on your wall.
This guide explains Frame TV pricing by model and size, and shows what you’re really paying for. It will help you decide if the extra cost is right for your home.
Also make sure to check out Is the Frame TV Overrated? A complete luxury breakdown
Frame TV Price Overview: 2026 Models
| Model | Screen Size | Price Range | Best For |
| Samsung The Frame (Standard) | 43″ | $900–$1,100 | Bedrooms, small rooms |
| Samsung The Frame (Standard) | 50″ | $1,200–$1,400 | Medium living rooms |
| Samsung The Frame (Standard) | 55″ | $1,500–$1,700 | Standard living rooms |
| Samsung The Frame (Standard) | 65″ | $1,800–$2,000 | Large living rooms |
| Samsung The Frame (Standard) | 75″ | $2,300–$2,500+ | Open-concept spaces |
| Samsung The Frame Pro | 55″ | $1,800–$2,000 | Design-focused homes |
| Samsung The Frame Pro | 65″ | $2,100–$2,300 | Premium aesthetic spaces |
| Samsung The Frame Pro Neo QLED | 55″ | $1,900–$2,100 | Enhanced picture quality |
| Samsung The Frame Pro Neo QLED | 65″ | $2,200–$2,400 | Best Frame TV performance |
Note: Prices vary by retailer. Amazon, Best Buy, and Samsung’s official sites may have different pricing. Current date: April 2026.
Frame TV Complete Cost Breakdown: What You’re Really Paying For
The base Frame TV price is just the beginning. Many buyers don’t realize the hidden costs until later. See Hidden Costs of Art TVs for a deeper breakdown. Here’s what the real investment looks like:
The Base TV Cost
| Size | Base Price | Where This Ranks |
| 43″ | $900–$1,100 | Affordable entry point |
| 55″ | $1,500–$1,700 | Mid-range, most popular |
| 65″ | $1,800–$2,000 | Premium standard size |
| 75″ | $2,300–$2,500+ | Luxury/large space |
What’s included in base price:
- 4K QLED display
- Smart TV features (Samsung SmartThings)
- Art mode capability
- Matte anti-glare screen
- Standard bezel
Hidden Cost #1: Customizable Bezels ($150–$300+)
This is one area where the Frame TV can get pricey.
The TV comes with one bezel. But if you want to match your décor, rotate seasonally, or try different finishes, you’ll buy more.
Bezel pricing breakdown:
| Finish | Price | Material |
| White Modern | $150–$200 | Composite |
| Black Modern | $150–$200 | Composite |
| Wood/Teak Tone | $200–$250 | Wood veneer |
| Walnut Wood | $200–$250 | Premium wood |
| Modern Brown | $220–$270 | Composite |
| Sand Gold | $250–$300 | Metal-finish |
| Rose Gold | $250–$300 | Metal-finish |
| Metallic Silver | $250–$300 | Metal-finish |
Real-world scenario:
- Most owners buy 2–3 bezels to rotate seasonally or match different room aesthetics.
- Cost: $300–$600 for additional bezels
True bezel cost: $150–$600, depending on how many finishes you want
Hidden Cost #2: Art Mode Subscription ($50–$600 over 10 years)
Most buyers do not expect this extra cost.
Frame TV’s art mode looks free. But the best, rotating art collections require a paid subscription.
Samsung Art Store Pricing:
| Plan | Cost | 10-Year Total |
| Monthly | $4.99/month | $599.88 |
| Annual | $49.99/year | $499.90 |
| Free (limited) | $0 | $0 (limited art) |
What you get:
- Free tier: ~100 art pieces, limited rotation
- Paid tier: 1,000+ rotating artworks, regular updates, seasonal collections
Keep in mind: If you want to use art mode, you’ll likely pay $50 per year for as long as you own the TV.
True art subscription cost: $500–$600 over 10 years
Hidden Cost #3: Installation & Mounting ($150–$400)
Frame TV is designed for wall mounting. If you need professional help:
| Service | Cost |
| Professional wall mount installation | $150–$300 |
| Quality VESA wall mount (DIY) | $50–$150 |
| Electrician consultation (power behind wall) | $100–$200 |
| Wall anchors & hardware (if renting) | $20–$50 |
If you’re handy: $50–$150 (DIY mount)
If you hire professionals: $250–$500
True installation cost: $50–$500, depending on your situation
Hidden Cost #4: Extended Warranty & Protection (Optional)
Samsung and retailers offer protection plans:
| Plan | Cost | Coverage |
| Samsung Care+ (2 years) | $200–$300 | Accidental damage, water damage |
| Best Buy Geek Squad Plan (3 years) | $300–$400 | Extended coverage, in-home service |
| Standard manufacturer warranty | Included (1 year) | Manufacturer defects only |
Recommendation: Standard warranty is usually sufficient for a Frame TV.
Frame TV Real Total Cost (10-Year Investment)
Here’s what Frame TV actually costs:
Scenario 1: 55″ Frame TV (Budget-Conscious)
- Base TV: $1,500
- One extra bezel: $200
- Art subscription (10 years): $500
- DIY installation: $50
- Total: $2,250
Scenario 2: 55″ Frame TV (Design-Focused)
- Base TV: $1,500
- Two premium bezels: $500
- Art subscription (10 years): $500
- Professional installation: $300
- Extended warranty: $250
- Total: $3,050
Scenario 3: 65″ Frame TV (Premium Aesthetic)
- Base TV: $1,900
- Two premium bezels (metal finishes): $600
- Art subscription (10 years): $500
- Professional installation: $350
- Extended warranty: $300
- Total: $3,650
The main takeaway is that the true cost of a Frame TV is about 50 to 100 percent higher than the advertised base price.
Is the Frame TV Price Worth It? Value Comparison
Compare to the Standard 4K QLED TV
| Factor | Frame TV 55″ | Standard QLED 55″ |
| Base price | $1,500 | $800–$1,000 |
| Picture quality | Good QLED | Good QLED |
| Design integration | Excellent (art mode) | None |
| Real 10-year cost | $2,250 | $900 |
| Best for | Design-first homes | Performance-focused viewers |
If picture quality is your priority, OLED TVs offer deeper blacks and better contrast. You can see the full breakdown in Frame TV vs OLED, where the differences are more noticeable in real-world use.
| Factor | Frame TV 55″ | OLED 55″ |
| Base price | $1,500 | $1,800–$2,000 |
| Picture quality | Excellent QLED | Best-in-class OLED |
| Design integration | Excellent (art mode) | Minimal |
| Real 10-year cost | $2,250 | $1,800–$2,000 |
| Gaming performance | Good | Excellent |
Over a 10-year period, the Frame TV and a mid-range OLED TV cost about the same. However, OLED gives you better picture quality.
Worth it if: You care more about aesthetics than picture performance.
Compare to a Gallery Wall + Standard TV.
| Factor | Frame TV 55″ | Gallery Wall + QLED |
| Base cost | $1,500 | $900 (TV) + $800 (art) |
| Total investment | $2,250 (10-year) | $1,700 (one-time) |
| Design flexibility | Medium (bezels only) | High (change art anytime) |
| Ownership | Own everything | Own everything |
| Subscriptions | $500 over 10 years | None |
A gallery wall with a standard TV usually costs less and gives you more options for changing your room’s look.
Worth it if: You want design but are open to alternatives.
How to Get the Best Frame TV Price
1. Where to Buy Frame TV (Price Comparison)
| Retailer | Typical Price | Best For |
| Amazon | MSRP or slight discount | Fast shipping, Prime benefits |
| Best Buy | MSRP or 5–10% discount | In-store viewing, Geek Squad service |
| Samsung Official Site | MSRP or seasonal promotions | Manufacturer direct, trade-in programs |
| Costco | 5–10% discount | Bulk member pricing |
| Walmart | MSRP or slight discount | Price matching |
| B&H Photo | MSRP | Professional/creator focus |
Tip: Prices are usually similar at big retailers because of Minimum Advertised Price rules. Instead, watch for seasonal sales or bundle offers to save money. If you’re deciding whether timing matters, start with Is the Frame TV Worth It? before focusing on discounts.
2. Timing: When to Buy a Frame TV for Best Price
| Time Period | Likelihood of Discount | Typical Discount |
| Black Friday (November) | High | 10–20% |
| Cyber Monday (December) | High | 10–20% |
| End of fiscal year (March/April) | Medium | 5–10% |
| New model release (summer) | Medium | 5–15% on previous models |
| Back to school (August) | Low | 0–5% |
| Holiday season (December) | High | 10–20% |
| Random sales | Low | 0–5% |
Best time to buy: Black Friday, Cyber Monday, or when new models release (previous models are discounted).
3. Ways to Reduce Frame TV Purchase Cost
Trade-in Program
- Samsung offers trade-in credit for old TVs
- Value: $100–$300 depending on model
- Reduces the effective purchase price
Bundle Deals
- Frame TV + soundbar bundle: Save $100–$200
- Frame TV + extended warranty: May get a discount on the warranty
- Check retailers for bundle promotions.
Price Matching
- Walmart and Best Buy offer price matching
- If a competitor has a lower price, they’ll match it.
- Useful if shopping at multiple retailers
Extended Payment Plans
- 0% APR financing (12–24 months)
- No interest if paid within the promotional period
- Spreads cost over time (doesn’t reduce total)
Loyalty Programs
- Best Buy rewards: 1–2% back on purchases
- Amazon Prime: Occasional discounts for members
- Manufacturer loyalty: Check the Samsung site
Seasonal Promotions
- Memorial Day: 5–10% possible
- July 4th: 5–10% possible
- Labor Day: 5–10% possible
- If you’re still deciding, start with Is the Frame TV Worth It? to see the full picture.
Frequently Asked Questions: Frame TV Price
How Much Does Frame TV Actually Cost?
Base price: $900–$2,500+, depending on size
Real cost (10 years): $2,250–$3,650, including bezels, subscriptions, and installation
Budget: Plan for 50–100% more than the advertised base price
Is Frame TV More Expensive Than Regular TV?
Yes, significantly.
Standard QLED 55″: $800–$1,000
Frame TV 55″: $1,500 (base, plus hidden costs)
You’re paying for design integration, not picture performance.
What’s Included in the Frame TV Price?
Included:
- 4K QLED display
- Smart TV features
- Art mode capability
- Matte anti-glare screen
- Standard bezel
- 1-year manufacturer warranty
Not included:
- Additional bezels ($150–$300 each)
- Art subscription ($50/year)
- Wall mounting installation ($150–$400)
- Extended warranty ($200–$400)
Can You Get a Frame TV for Less Than MSRP?
Rarely.
Samsung maintains MAP (Minimum Advertised Price) policies, so most retailers don’t discount below MSRP.
Options for a lower price:
- Wait for seasonal sales (Black Friday, etc.)
- Trade-in programs ($100–$300 credit)
- Refurbished models (10–20% discount)
- Previous-year models when new ones are released
Is Frame TV a Good Investment for the Price?
Depends on priorities:
Yes, if:
- Design integration is non-negotiable.
- You actively use art mode.
- You have budget flexibility.
- You have a design-focused home that prioritizes quiet luxury aesthetics.
No, if:
- Picture quality matters more than aesthetics.
- You have budget constraints.
- You won’t use art mode regularly.
- You want the best value for your dollar.
How Does Frame TV Price Compare to OLED?
Price comparison (55″ models, base only):
- Frame TV: $1,500
- OLED: $1,800–$2,000
Price comparison (10-year total cost):
- Frame TV: $2,250 (with bezels + subscription)
- OLED: $1,800–$2,000 (no subscriptions)
Verdict: Frame TV and OLED cost similarly over 10 years, but OLED offers superior picture quality.
Should You Buy Bezels Upfront?
Recommendation: Buy one extra bezel at the time of purchase (usually $150–$200).
Why:
- You’ll want variety seasonally.
- Buying later costs the same, just less convenient.
- One extra covers basic rotation needs.
Skip if: You’re budget-conscious and content with one bezel.
Is the Art Store Subscription Worth It?
Recommendation: Try the free tier first.
If you like it, subscribe to an annual plan ($49.99/year, saves on the monthly plan).
Skip if:
- A free art collection is sufficient.
- You’ll mostly upload personal photos.
- $50/year feels unnecessary
Reality: Most owners do subscribe because the free art collection is limited. The free tier offers only a small set of artworks, with fewer choices and less frequent updates or new additions. If you want access to a broader, regularly refreshed library with more variety and seasonal collections, a paid subscription is needed.
What Size Frame TV Should You Buy?
| Space | Recommended Size | Approx. Price |
| Small bedroom (10×12 ft) | 43″ | $900–$1,100 |
| Master bedroom (15×15 ft) | 50″–55″ | $1,200–$1,700 |
| Standard living room (20×20 ft) | 55″–65″ | $1,500–$2,000 |
| Large living room (25×25 ft) | 65″ | $1,800–$2,000 |
| Open-concept space (30+ ft) | 75″ | $2,300–$2,500+ |
Viewing distance rule: Sit 1.5–2.5x the screen size away. For example, if you sit 8 feet away, choose a 43″–55″ TV.
Does Frame TV Price Include Wall Mounting?
No.
Mounting hardware is sometimes included, but installation is not.
Professional installation cost: $150–$300
DIY cost: $50–$150 for mounting hardware
Is Frame TV Price Expected to Drop?
Possibly, but slowly.
Samsung typically reduces prices only when:
- New models release (summer)
- Seasonal sales occur (e.g., Black Friday).
- The previous-year inventory needs to be cleared.
You can expect prices to stay about the same most of the year, except during special sales or promotions.
Can you return a frame TV if You Don’t like the Price After Purchase?
Yes, with conditions:
- Amazon: 30-day return window
- Best Buy: 15-day return window
- Samsung: 30-day return window
- Costco: 90-day return window
Note: Return shipping is your responsibility (expensive for large TVs).
Frame TV Price By Model (Detailed Breakdown)
Samsung The Frame (Standard QLED)
- Price: $900–$1,100
- Best for: Bedrooms, small spaces
- Picture quality: Good QLED
- Upgrade path: Single bezel rotate
- Price: $1,500–$1,700
- Best for: Standard living rooms
- Picture quality: Good QLED
- Most popular size
- Price: $1,800–$2,000
- Best for: Large living rooms
- Picture quality: Good QLED
- Architectural presence
- Price: $2,300–$2,500+
- Best for: Open-concept spaces
- Picture quality: Good QLED
- Luxury investment
Samsung The Frame Pro (Enhanced QLED)
- Price: $1,800–$2,000
- Best for: Design-focused homes
- Upgrade: Better brightness + color
- Premium aesthetic positioning
- Price: $2,100–$2,300
- Best for: Premium spaces
- Upgrade: Best Frame TV brightness
- High-end positioning
Samsung The Frame Pro Neo QLED (Latest Generation)
- Price: $1,900–$2,100
- Best for: Enhanced picture quality
- Upgrade: Mini-LED backlighting
- Best Frame TV picture performance
- Price: $2,200–$2,400
- Best for: Premium homes with high standards
- Upgrade: Mini-LED + full feature set
- Top-tier Frame TV
Should You Buy a Frame TV at This Price? Decision Framework
Ask Yourself These Questions
1. Is design integration worth paying 2–3x more?
- Yes → Frame TV makes sense
- No → Buy standard QLED or OLED
2. Will you actively use art mode?
- Yes → Frame TV justified
- No → Skip the premium.
3. Is your budget flexible?
- Yes → Can absorb the extra cost.
- No → Choose a more affordable option.
4. Will you buy multiple bezels?
- Yes → Plan for additional $200–$500
- No → Stick with one bezel.
5. Is your home design-forward?
- Yes → Frame TV adds value
- No → Standard TV is sufficient
Frame TV is worth it if you answered YES to 4 or more questions.
Money-Saving Frame TV Tips
- Buy during Black Friday/Cyber Monday — 10–20% discount possible.
- Check trade-in programs — Get a $100–$300 credit for an old TV.
- Buy one extra bezel at purchase — Bundled pricing is often better.
- Choose annual Art Store — Saves $10/year vs. monthly ($50 vs. $60)
- DIY installation — Save $150–$300 if you’re comfortable mounting
- Skip extended warranty — Rarely needed; standard warranty usually sufficient.
- Compare size/price tiers — Sometimes, 65″ is only $200 more than 55″.
- Consider refurbished — Certified refurbished Frame TV: 10–20% discount. Most refurbished models from major retailers include a limited warranty (typically 90 days to 1 year), though coverage may be shorter than that of new units. Return policies for refurbished TVs can also be different, with return windows often shorter than for new purchases. Always check the specific warranty and return policy before buying refurbished to make sure you are comfortable with the terms.
- Price match across retailers — Ensure you’re getting the best price
- Wait for new models — Previous-year models get discounted when new ones are released.
Frame TV Price: Final Verdict
Frame TV costs $900–$2,500+, depending on size, plus $500–$600 in hidden costs (bezels, subscriptions, installation).
Real 10-year investment: $2,250–$3,650
Is it worth it?
Yes, if: Design integration matters more than picture quality, and you have budget flexibility.
No, if: Picture performance is your priority, you’re budget-conscious, or you won’t actively use art mode.
The main thing to remember is that the higher price is for the design features, not for better TV performance.
Once you know this, the price will either feel right for you or it won’t.
Make your choice based on what matters most to you, not just on advertising.
Related Frame TV Articles
- Is The Frame TV Worth It? Frame TV Quiet Luxury Review vs OLED & Design Alternatives
- Is the Frame TV worth the price? Compare Frame TV vs OLED and discover hidden costs now.
- Frame TV vs Gallery Wall: The Surprising Luxury Winner
- Amazon Ember TV vs Frame TV: Which One Feels Better?
- The Quiet Luxury Bedroom: 9 Things Worth Buying Once
Bottom Line
The Frame TV costs more because it’s designed to be an investment in your home’s style, not just a regular TV.
When you know what you’re paying for, the price will either feel worth it or not. The Frame TV is a good fit for people who care about how their space looks, want a TV that can also show art, and have some budget flexibility. If you want your technology to blend in with your home’s design, the Frame TV is a smart choice. But if picture quality is most important or you want the best deal, another TV might be better. In short, the Frame TV is best for those who value design and a unique look as much as performance.
No matter what you choose, you’ll be able to decide with confidence.
